The whole world and it's mother have probably given their opinion on Benefit's They're Real Push-Up Liner by now but I like to add my own two cents into most things so here we go.
The idea behind this is that it provides a foolproof method of applying your gel/liquid eyeliner without any of the flapping about that comes with using a brush. This has an 'Accuflex Tip" or rubber nib to you and me, specifically designed to "hug the lash line" so you basically just keep it against the lash line and move it along across your eye.
Sounds like eye make-up for the cosmetically challenged, right? Well, yes and no. It does take more than a couple of goes to get used to this; it's quite different to literally anything I've ever used to apply eyeliner with before so my first attempt was a little shaky but actually, kind of passable. This spurred me on to try again and it definitely got easier. The trick I think is to get right exactly how much of the gel you're using, which comes out by twisting the end of the pen clockwise. Too much and you're going to be going for a big mad 60's look, whether you want to or not and too little and you'll get just the barest of lines. So again, it takes practice and time to get used to it but even at that I'm not sure it's quite as easy as Benefit are claiming it is.
One huge plus is that it does last really well. I left that swatch on my hand all day, through to the next day and in spite of regular washing with soap it was still there later the next day, not as strong but still obviously there. I also tried washing it off my eyes with water and a gel cleanser and it for the most part stayed put, so you'll need a good oil-based eye make-up remover for this one.
Overall, I like this but you definitely do not need it in your life. I think with time and practice it would make the task of getting equal eye flicks on both sides much less time consuming and would speed up your make up routine in the morning, but the same is true for any eyeliner really. Another downside is the price. This will set you back around €25 (although I got mine for €20 on sale) which is a lot for an eyeliner. This is Benefit, so that is their typical price point unfortunately. It all depends on whether you're willing to spend a bit extra on what could work out to be a more convenient product in the long run or a cheaper product that still does the job but without saving you those extra few minutes in the morning. That's really what it boils down to for me but I already have a feeling that I won't be repurchasing when it's finished, although it's a little early to say- I'm a bit on the fence with this one.
Have you tried They're Real Push-Up Liner?
What do you think?
Gimmick or genius?
Gimmick or genius?